General Manager
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I am Hoang Ngoc Chau Giang (Giang Esley), a General Manager & Operations Leader with 4+ years of experience running P&L, scaling teams, and growing revenue across technology and logistics. I've built businesses from zero — closing government contracts, expanding into 4 markets, automating 60% of manual operations, and delivering +43% revenue growth. I'm hands-on, proactive, and ready to lead REALITY's next chapter.
Hoang Ngoc Chau Giang (Giang Esley)
About Me
Results-driven General Manager & Operations Leader with 4+ years running P&L, building teams, and growing revenue across technology and logistics — in Vietnam and internationally (Japan, Australia, SEA).
I specialise in transforming complex, ambiguous business challenges into structured, high-impact outcomes. I've built a sales function from zero (50+ clients, 2 government contracts), transformed a loss-making logistics operation into a profitable, scalable business (+43% revenue, +181% route coverage), and led teams of up to 25 members through ambitious targets.
I'm hands-on, proactive, and bilingual in English and Vietnamese. I'm exactly the kind of GM who will be behind the bar during a rush, negotiate a supplier contract at noon, and redesign the membership programme by evening. I'm ready to lead REALITY's next chapter.
Core Competencies
- P&L & Financial Management (cost control, margin optimisation, budget planning)
- Multi-Market Operations (4 SEA countries, 3PL integration, multi-location)
- Business Development & Revenue Growth (+43% revenue, 2 government contracts)
- Digital Transformation & Automation (60% process automation via RPA)
- Team Building & Coaching (up to 25 members, hiring to performance management)
- F&B & Service Industry Readiness (hands-on, customer experience focus)
Technical Toolbox
Skillsets
Work Experience
Founder
PiXerse · Nov 2024 – Present
- Founded PiXerse — a Web3/AI creative-tech venture blending PiX.stdio (creative media) with PiX.teq (tech development) to support digital-native communities.
- Building and launching products in AI, Gaming, and Blockchain — from community engagement tools to full-stack applications — while managing a lean cross-functional team.
- End-to-end ownership: product strategy, hiring, team coordination, partnerships, and go-to-market.
Project Manager / Business Analyst
DataX Power · Feb 2025 – Present
- Owned end-to-end delivery of AI SaaS products — managing scope, timeline, and budget as the primary client-facing operational lead.
- Negotiated enterprise AI security SLAs and data privacy architecture plans directly with clients — preventing scope dilution through structured risk analysis.
- Architected system flows and UI prototypes — reducing rework and misalignment rework by ~30%.
Agile Project Manager
Mynavi Techtus Vietnam · Apr 2023 – 2025
- Led and coached cross-functional teams of up to 25 members — full-cycle from discovery to delivery, managing budgets and on-time performance.
- Built custom Jira/AppSheet dashboards providing real-time visibility into team performance — measurably improving predictability across concurrent projects.
- Acted as primary delivery framework owner — onboarding, coaching, performance reviews, and cross-cultural client negotiations (Japan).
Head of Sales & Business Development
XBStation (UAV / Drone Startup) · Jul 2022 – Apr 2023
- Built the entire B2B sales function from zero — go-to-market strategy, hiring and training a 5–7 member team, CRM setup, and closing framework.
- 50+ enterprise contacts · 50 UAV units sold in 6 months · 2 government software contracts closed.
- Applied micro-services product packaging to create scalable, client-specific solutions — enabling fast adaptation without impacting core operations.
Operations Manager
DLG Transportation Company LLC · Feb 2022 – Jan 2024
- P&L management: Transformed 100% manual, loss-making ops into a profitable, data-driven business — delivering +43% revenue growth.
- Automation: Deployed UiPath RPA + 3PL platforms (Sapo, Misa) — achieving 60% process automation.
- Market expansion: Restructured route planning across 4 SEA countries — delivering +181% route coverage growth.
RPA Developer / Business Analyst
FPT Software Da Nang · Aug 2021 – Dec 2022
- Designed and deployed UiPath RPA workflows (C#, VB.NET, .NET) — eliminating manual data errors and reducing operational overhead.
- Authored Business Requirements Documents as the operational bridge between business units and engineering.
- Led product testing and quality assurance within structured delivery sprints.
Community & Leadership
Beyond employment — roles that reflect a builder mindset, a passion for community, and a track record of leading in open-source and decentralized ecosystems.
Meta Pool
Ambassador
Mar 2025 – Aug 2025
One of four Meta Pool ambassadors in Vietnam — focused on growing the NEAR Protocol Web3 community and bringing liquid staking education to Da Nang's builder ecosystem.
Solana Superteam Student Club
Vice President
Apr 2023 – Apr 2025
Led a blockchain student club in Da Nang under the Solana Superteam Vietnam umbrella. Organized events, hackathons, and workshops connecting students to the Solana ecosystem — including co-hosting the Solana Super Game Jam Vietnam with $50K+ prize pool.
Solana Superteam Vietnam
Member
Apr 2023 – Present
Active member of Vietnam's premier Solana builder community. Collaborates on ecosystem initiatives, participates in bounties and grants, and contributes to Vietnam's growing presence in the Solana network.
Past Products
Products I led from concept to launch
PiXity.AI
Web / Mini App
PiXity is a smart, AI-powered local companion that helps foreigners navigate life in Vietnam — from late-night eats to visas, housing, and healthcare. It also plans itineraries and records requirements with AI.
- Defined product vision, roadmap, and sprint backlog end-to-end
- Managed cross-functional delivery team and stakeholder alignment
- Established a process to assess data sensitivity; directly negotiated SLAs on security and proposed AI Data Privacy architecture plans suitable for customer privacy requirements.
CRAFTERSE
Game App
A 2D Action-RPG Roguelite that redefines player agency by merging high-octane combat with AI technology. The core innovation is an AI Prompt-to-Generate Artifact system — players type a prompt to forge their dream weapon.
- Owned the product roadmap, release plan, and feature prioritisation
- Facilitated sprint ceremonies and tracked team delivery metrics
- Customized game algorithms to integrate AI for generating multi-component weapons; created a breakthrough user experience that increases conversion rates and user retention.
TREER – Forest Management System
Platform
An AI-driven forest intelligence platform that uses autonomous drones to digitise woodland management — automating tree counting, health monitoring, aerial mapping, and carbon credit calculation.
- Managed delivery scope and team coordination across drone-to-dashboard pipeline
- Maintained product backlog and led sprint planning with technical stakeholders
- Optimized AI models to achieve the highest accuracy with the lowest operating costs; proactively updated the latest technologies/models to adjust the Technical Approach continuously.
Unnamed – Night Patrol System
Platform
An all-in-one city patrol platform integrating static CCTV (detection), autonomous drones (tracking), and Unified Multi-Domain Detection (security, traffic, fire) with real-time ground police interception.
- Led project planning and feature prioritisation across multi-domain AI modules
- Coordinated cross-functional delivery and tracked milestone progress
- Optimized AI models to achieve the highest accuracy with the lowest operating costs; proactively updated the latest technologies to maintain competitive advantage.
- Established a process to assess data sensitivity; directly negotiated SLAs on security and proposed AI Data Privacy architecture plans.
PiX UP – Desktop Game
Game
A high-stakes 3D platformer built for the streaming era. Players climb a 2,000-metre vertical course where a single misstep resets them to zero — designed to maximise streamer engagement and viewer tension.
- Managed a team of 5 members through full build cycle
- Owned backlog, roadmap, release milestones, and GTM strategy
Past Projects
Client-delivery projects I managed end-to-end
FLINDERS – ERP System
SaaS Franchise Management
A specialised SaaS franchise management platform for service-based businesses — from education to home services — ensuring consistency and scalability across every franchise location.
- Led project scope definition, client alignment, and UAT execution planning
- Managed delivery timeline and coordinated BA outputs including BRD, SRS, and flowcharts
- Oversaw wireframe / mockup production for the Flinders dashboard
- Successfully negotiated with customers to finalize the End-to-End business flow; prevented "system dilution" by analyzing the risks of overly complex requirements, ensuring scalability for the multi-industry SaaS model.
LOCUS – locus.mynavi.jp
Inquiry-based Learning Platform
An inquiry-based learning platform (探究学習) for Japanese high school students that connects schools with regional businesses and government entities to close the education-economy gap.
- Managed an Agile Scrum team of up to 14 members from planning to release
- Owned project planning, sprint scheduling, and business matrix tracing
- Facilitated client UAT sessions and managed go-live sign-off
Mynavi Wedding Jewelry
wedding.mynavi.jp
A one-stop digital concierge helping couples navigate bridal jewelry purchasing with price transparency, style inspiration, and monetary incentives.
- Managed an Agile Scrum team of up to 19 members across full delivery cycle
- Led QA process improvements that elevated delivery quality and reduced defect escape rate
Education & Certificates
FPT University
Bachelor of International Business · GPA 3.6/4
- Top 10 projects of Startup Runway 2021
- Top 5 FShark Startup 2021
- Entrepreneur Prize of ResConnect 2022
- 1st Prize of ResConnect 2023
- Proven entrepreneurial and leadership track record
Phan Chau Trinh High School
High School Diploma
- 2nd Prize – Science and Technology Competition, Da Nang 2019
- Top 15 Robodnic of Da Nang 2018
- Early entrepreneurial and leadership signals
Certifications
Foundations of Project Management
2025
Information Systems Specialization
University of Minnesota
2025
IBM Business Analyst Professional
IBM
2026
UiPath Automation Developer Associate
UiPath / FPT University
During studies
Automation Business Analyst Professional
FPT University
During studies
Project Management Principles and Practices
University of California, Irvine
2025
Let's Work Together
I am open to Business Analyst and Project Management opportunities where I can align stakeholder vision, product strategy, and engineering delivery.